How Metro United Grew Sponsorship Revenue by 300%

About Metro United

Metro United FC is one of the largest competitive youth soccer clubs in the Kansas City metropolitan area, fielding over 30 teams across multiple age groups and skill levels. With more than 500 players and a reputation for developing top-tier talent, the club has become a cornerstone of the local soccer community. Their facilities include three full-size turf fields, an indoor training center, and a clubhouse that hosts events year-round. As the club grew, so did the complexity of managing its operations, and nowhere was that more evident than in their sponsorship program.

The Challenge

Before FutbolCore, Metro United managed their sponsorship program with a patchwork of spreadsheets, email threads, and paper files. The club's administrator, Sarah Mitchell, spent hours each week manually tracking sponsor agreements, chasing payments, and trying to keep up with renewal dates. Critical details slipped through the cracks regularly. The club had no visibility into their sponsorship pipeline, making it impossible to forecast revenue or identify which prospects were most likely to convert. Renewal reminders were handled manually, and the club estimated they were losing 20-30% of sponsors each year simply because no one followed up in time. Proposals were created in Word documents with inconsistent branding, and contracts were printed, signed, and stored in filing cabinets.

The Solution

Metro United adopted FutbolCore's sponsorship revenue system in early 2025. The platform gave them a centralized pipeline dashboard where every sponsor relationship is tracked from initial outreach through contract signing and renewal. Professional proposal templates with the club's branding replaced the inconsistent Word documents. Digital contracts with e-signature support eliminated the need for printing and scanning. The automated renewal tracking system sends alerts at 90, 60, and 30 days before each contract expires, ensuring no sponsor relationship lapses due to oversight. Stripe-powered payment links made it easy for sponsors to pay on time, and webhook tracking gave the club real-time visibility into payment status.

The Results

Within 12 months of implementing FutbolCore, Metro United saw their sponsorship revenue grow by 300%. The club went from managing roughly a dozen sponsors with a disorganized system to maintaining relationships with over 50 active sponsors through a streamlined digital pipeline. Their renewal rate climbed to 95%, up from approximately 70% before. Sarah estimates she saves at least 10 hours per week that she previously spent on manual sponsor management tasks. The professional proposals and digital contracts have elevated the club's image with local businesses, making it easier to attract premium sponsors.

"FutbolCore completely transformed how we manage sponsors. We went from losing track of renewals in spreadsheets to having a professional pipeline that practically runs itself. The 300% revenue growth speaks for itself, but what I appreciate most is the time I've gotten back to focus on actually building relationships with our sponsors instead of drowning in paperwork."